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DTSTART;VALUE=DATE:20270524
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UID:19473-1811116800-1811548799@www.ace2eu.eu
SUMMARY:Strategic Leadership for Social Economy Organisations through the 8Ps of Marketing
DESCRIPTION:« All Events\n 				\n				\n				\n				\n					\n	Strategic Leadership for Social Economy Organisations through the 8Ps of Marketing				\n				\n				\n				\n					\n		\n			24 May 2027\n\n		\n	\n	  -  \n\n	28 May 2027\n\n	\n				\n				\n				\n				\n					\n	\n				\n				\n				\n				\n									Course Type: Flavour SchoolDuration: approximately 50 hours (2 ECTS) — Synchronous online: ~5h · On-site (physical mobility): ~25h · Independent and group work: ~20hDates: On-site component — 24–28 May 2027\, Santarém\, PortugalCredits: 2 ECTS credits and a certificate of attendance This Flavour School explores how leadership and marketing strategy can help Social Economy organisations respond to real management challenges. Working in international and interdisciplinary teams\, students will engage with real stakeholders and use the 8Ps of marketing as a practical framework to improve value creation\, stakeholder relationships\, communication\, access\, and organisational processes. 								\n				\n				\n				\n							\n							\n					\n													\n															\n								\n														\n												1. Organising Institutions & Teaching Staff\n					\n					Lead and Host Institution: Santarém Polytechnic University (IPSantarém)\, Portugal — Pedro Oliveira\, Frederico Albuquerque (invited lecturer) Partner Institutions: Universidad Francisco de Vitoria (Spain) — Jordi Regi\, Pedro Rincón; Goce Delčev University (North Macedonia) — Natasha Miteva External stakeholders: Municipalities\, NGOs\, cooperatives\, social care organisations (e.g.\, IPSS)\, and social enterprises \n				\n							\n					\n													\n															\n								\n														\n												2. Course Overview\n					\n					This Flavour School explores how leadership and marketing strategy can help Social Economy organisations respond to real management challenges. Working in international and interdisciplinary teams\, students will engage with real stakeholders and use the 8Ps of marketing as a practical framework to improve value creation\, stakeholder relationships\, communication\, access\, and organisational processes. The course combines workshops\, challenge-based learning\, mentoring\, and collaborative problem-solving to help students design realistic and socially meaningful action plans for organisations working for public and social impact. \n				\n							\n					\n													\n															\n								\n														\n												3. Learning Journey\n					\n					Onsite sessions: Students will take part in hands-on workshops\, faculty-led sessions\, stakeholder engagement moments\, challenge-based teamwork\, mentoring\, and validation activities. They will diagnose an organisational challenge\, redesign processes and stakeholder engagement strategies\, prototype solutions\, and develop an SDG-linked Action Plan with priorities\, risks\, resources\, and a 90-day roadmap. The week will conclude with a final demo/pitch and feedback from faculty and stakeholders. Follow-up / reflection: Learning is consolidated through short reflective learning logs\, a final team pitch/demo\, a Team Action Plan\, and an individual reflective portfolio. \n				\n							\n					\n													\n															\n								\n														\n												4. Learning Objectives\n					\n					Diagnose a real management or marketing challenge in a Social Economy organisation using a Problem-Based Learning approach.Apply the 8Ps of marketing as a management framework\, not only as a communication tool.Redesign key processes\, stakeholder relationships\, and value delivery mechanisms.Produce an SDG-linked Action Plan with priorities\, resources\, risks\, and a 90-day roadmap.Demonstrate purpose-driven leadership through explicit decision criteria and responsible communication.\n				\n							\n					\n													\n															\n								\n														\n												5. Learning Outcomes\n					\n					By the end of the course\, students will be able to: Analyse a real organisational challenge in the Social Economy sector.Apply the 8Ps framework to support strategic decision-making and organisational improvement.Co-design realistic and impact-oriented solutions with stakeholders.Communicate and defend an action plan through a professional team pitch.Work effectively in intercultural and interdisciplinary teams.Reflect critically on leadership\, ethics\, impact\, and responsible communication in practice.\n				\n							\n					\n													\n															\n								\n														\n												6. Who should attend\n					\n					This course may be suitable for students from ACE²-EU partner universities enrolled in postgraduate programmes (especially Master’s level)\, and also for final-year undergraduate students\, in fields such as management\, marketing\, Social Economy\, communication\, social sciences\, public administration\, entrepreneurship\, and digital/business support. This course may be suitable for those who have an interest in leadership for impact\, stakeholder engagement\, organisational strategy\, social innovation\, challenge-based learning\, and working with real organisations in international teams. Recommended Language Level: English B1–B2. \n				\n							\n					\n													\n															\n								\n														\n												7. Application Process\n					\n					Apply here: https://forms.gle/gugoWUB2DcZCjXJX7 Please note that submitting an application does not guarantee a place on the programme. Participating institutions apply their own internal selection procedures. Prior to the start of the course\, selected participants will receive a welcome email from the ACE²-EU Alliance containing detailed information and instructions specific to the programme. \n				\n							\n					\n													\n															\n								\n														\n												8. Further Information\n					\n					pedro.oliveira@esg.ipsantarem.pt \n				\n								\n						\n				\n				\n				\n					\n	\n		\n\n	\n	Add to calendar	\n		\n	\n\n		\n			\n									\n	Google Calendar\n\n									\n	iCalendar\n\n									\n	Outlook 365\n\n									\n	Outlook Live\n\n							\n		\n\n		\n	\n\n				\n				\n				\n				\n					\n	\n		\n\n				Culture Traineeship Programme for Staff	\n\n\n			\n\n				\n				\n				\n						\n					\n			\n						\n				\n					\n	\n\n	Categories:	\n		Student Opportunities
URL:https://www.ace2eu.eu/event/strategic-leadership-for-social-economy-organisations-through-the-8ps-of-marketing/
CATEGORIES:Student Opportunities
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