BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ACE2-EU European University - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.ace2eu.eu
X-WR-CALDESC:Events for ACE2-EU European University
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Paris
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20271031T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20280326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20281029T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270524
DTEND;VALUE=DATE:20270529
DTSTAMP:20260813T112027Z
CREATED:20260813T085401Z
LAST-MODIFIED:20260813T112027Z
UID:10000212-1811116800-1811548799@www.ace2eu.eu
SUMMARY:Strategic Leadership for Social Economy Organisations through the 8Ps of Marketing
DESCRIPTION:« All Events \nStrategic Leadership for Social Economy Organisations through the 8Ps of Marketing\n24 May 2027\n \nCourse Type: Flavour School\nDuration: approximately 50 hours (2 ECTS) — Synchronous online: ~5h · On-site (physical mobility): ~25h · Independent and group work: ~20h\nDates: On-site component — 24–28 May 2027\, Santarém\, Portugal\nCredits: 2 ECTS credits and a certificate of attendance \nThis Flavour School explores how leadership and marketing strategy can help Social Economy organisations respond to real management challenges. Working in international and interdisciplinary teams\, students will engage with real stakeholders and use the 8Ps of marketing as a practical framework to improve value creation\, stakeholder relationships\, communication\, access\, and organisational processes. \n1. Organising Institutions & Teaching Staff \nLead and Host Institution: Santarém Polytechnic University (IPSantarém)\, Portugal — Pedro Oliveira\, Frederico Albuquerque (invited lecturer) \nPartner Institutions: Universidad Francisco de Vitoria (Spain) — Jordi Regi\, Pedro Rincón; Goce Delčev University (North Macedonia) — Natasha Miteva \nExternal stakeholders: Municipalities\, NGOs\, cooperatives\, social care organisations (e.g.\, IPSS)\, and social enterprises \n2. Course Overview \nThis Flavour School explores how leadership and marketing strategy can help Social Economy organisations respond to real management challenges. Working in international and interdisciplinary teams\, students will engage with real stakeholders and use the 8Ps of marketing as a practical framework to improve value creation\, stakeholder relationships\, communication\, access\, and organisational processes. \nThe course combines workshops\, challenge-based learning\, mentoring\, and collaborative problem-solving to help students design realistic and socially meaningful action plans for organisations working for public and social impact. \n3. Learning Journey \nOnsite sessions: Students will take part in hands-on workshops\, faculty-led sessions\, stakeholder engagement moments\, challenge-based teamwork\, mentoring\, and validation activities. They will diagnose an organisational challenge\, redesign processes and stakeholder engagement strategies\, prototype solutions\, and develop an SDG-linked Action Plan with priorities\, risks\, resources\, and a 90-day roadmap. The week will conclude with a final demo/pitch and feedback from faculty and stakeholders. \nFollow-up / reflection: Learning is consolidated through short reflective learning logs\, a final team pitch/demo\, a Team Action Plan\, and an individual reflective portfolio. \n4. Learning Objectives \n\nDiagnose a real management or marketing challenge in a Social Economy organisation using a Problem-Based Learning approach.\nApply the 8Ps of marketing as a management framework\, not only as a communication tool.\nRedesign key processes\, stakeholder relationships\, and value delivery mechanisms.\nProduce an SDG-linked Action Plan with priorities\, resources\, risks\, and a 90-day roadmap.\nDemonstrate purpose-driven leadership through explicit decision criteria and responsible communication.\n\n5. Learning Outcomes \nBy the end of the course\, students will be able to: \n\nAnalyse a real organisational challenge in the Social Economy sector.\nApply the 8Ps framework to support strategic decision-making and organisational improvement.\nCo-design realistic and impact-oriented solutions with stakeholders.\nCommunicate and defend an action plan through a professional team pitch.\nWork effectively in intercultural and interdisciplinary teams.\nReflect critically on leadership\, ethics\, impact\, and responsible communication in practice.\n\n6. Who should attend \nThis course may be suitable for students from ACE²-EU partner universities enrolled in postgraduate programmes (especially Master’s level)\, and also for final-year undergraduate students\, in fields such as management\, marketing\, Social Economy\, communication\, social sciences\, public administration\, entrepreneurship\, and digital/business support. \nThis course may be suitable for those who have an interest in leadership for impact\, stakeholder engagement\, organisational strategy\, social innovation\, challenge-based learning\, and working with real organisations in international teams. \nRecommended Language Level: English B1–B2. \n7. Application Process \nApply here: https://forms.gle/gugoWUB2DcZCjXJX7 \nPlease note that submitting an application does not guarantee a place on the programme. Participating institutions apply their own internal selection procedures. Prior to the start of the course\, selected participants will receive a welcome email from the ACE²-EU Alliance containing detailed information and instructions specific to the programme. \n8. Further Information \npedro.oliveira@esg.ipsantarem.pt \n\n\nAdd to calendar \n \n\nGoogle Calendar\niCalendar\nOutlook 365\nOutlook Live\n\n\n\n\nCulture Traineeship Programme for Staff \n\n\nCategories:\nStudent Opportunities
URL:https://www.ace2eu.eu/event/strategic-leadership-for-social-economy-organisations-through-the-8ps-of-marketing/
CATEGORIES:Student Opportunities
ATTACH;FMTTYPE=image/png:https://www.ace2eu.eu/wp-content/uploads/2026/08/website-calendar-1-11-scaled.png
END:VEVENT
END:VCALENDAR