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DTSTART;TZID=UTC:20270524T080000
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SUMMARY:Strategic Leadership for Social Economy Organisations through the 8Ps of Marketing
DESCRIPTION:Course Type: Flavour School\n  \nDuration and Learning Format \n1-week short mobility format\, hosted on-site at Santarém Polytechnic University (IPSantarém)\, Portugal\, with selected online participation from partner faculty and external stakeholders. \n\nTotal workload: approximately 50 hours (2 ECTS)\nSynchronous online activities: approximately 5 hours\n• On-site (physical mobility) activities: approximately 25 hours\n• Independent and group work\, including preparation\, teamwork\, reflection\, and final outputs: approximately 20 hours\nDates of:\n\nOn-site component: 24-28 May 2027\, Santarém\, Portugal\n\n\n\n  \nCredits and Certification \nOn successful completion of the course participants will receive 2 ECTS credits and a certificate of attendance. \n  \nOrganising Institutions and Teaching Staff \nLead and Host Institution \nSantarém Polytechnic University (IPSantarém)\, Portugal\nTeaching staff: \n\nPedro Oliveira (IPSantarém)\nFrederico Albuquerque (IPSantarém invited lecturer)\n\n  \nPartner Institutions \nUniversidad Francisco de Vitoria (Spain) \n\nJordi Regi (UFV)\nPedro Rincón (UFV)\n\nGoce Delčev University (North Macedonia) \n\nNatasha Miteva (UGD)\n\n  \nExternal stakeholders \nMunicipalities\, NGOs\, cooperatives\, social care organisations (e.g.\, IPSS)\, and social enterprises. \n\nCourse Overview \nThis Flavour School explores how leadership and marketing strategy can help Social Economy organisations respond to real management challenges. Working in international and interdisciplinary teams\, students will engage with real stakeholders and use the 8Ps of marketing as a practical framework to improve value creation\, stakeholder relationships\, communication\, access\, and organisational processes. \nThe course combines workshops\, challenge-based learning\, mentoring\, and collaborative problem-solving to help students design realistic and socially meaningful action plans for organisations working for public and social impact. \nLearning Journey \n  \nOnsite sessions \nStudents will take part in hands-on workshops\, faculty-led sessions\, stakeholder engagement moments\, challenge-based teamwork\, mentoring\, and validation activities. They will diagnose an organisational challenge\, redesign processes and stakeholder engagement strategies\, prototype solutions\, and develop an SDG-linked Action Plan with priorities\, risks\, resources\, and a 90-day roadmap. The week will conclude with a final demo/pitch and feedback from faculty and stakeholders. \n  \nFollow-up / reflection\nLearning is consolidated through short reflective learning logs\, a final team pitch/demo\, a Team Action Plan\, and an individual reflective portfolio. \n\nLearning Objectives \n\nSpecific learning objectives include: \n\nDiagnose a real management or marketing challenge in a Social Economy organisation using a Problem-Based Learning approach.\nApply the 8Ps of marketing as a management framework\, not only as a communication tool.\nRedesign key processes\, stakeholder relationships\, and value delivery mechanisms.\nProduce an SDG-linked Action Plan with priorities\, resources\, risks\, and a 90-day roadmap.\nDemonstrate purpose-driven leadership through explicit decision criteria and responsible communication.\n\nLearning Outcomes \nBy the end of the course\, students will be able to: \n\nAnalyse a real organisational challenge in the Social Economy sector.\nApply the 8Ps framework to support strategic decision-making and organisational improvement.\nCo-design realistic and impact-oriented solutions with stakeholders.\nCommunicate and defend an action plan through a professional team pitch.\nWork effectively in intercultural and interdisciplinary teams.\nReflect critically on leadership\, ethics\, impact\, and responsible communication in practice.\n\n  \nWhich students would find this course useful for them? \nThis course may be suitable for students from ACE²-EU partner universities enrolled in postgraduate programmes (especially Master’s level)\, and also for final-year undergraduate students\, in fields such as management\, marketing\, Social Economy\, communication\, social sciences\, public administration\, entrepreneurship\, and digital/business support. \nThis course may be suitable for those who have an interest in leadership for impact\, stakeholder engagement\, organisational strategy\, social innovation\, challenge-based learning\, and working with real organisations in international teams. \nRecommended Language Level \nEnglish B1–B2 \nApplication Process \nInterested applicants should \n🔗 Apply here: https://forms.gle/gugoWUB2DcZCjXJX7 \n  \nPlease note that submitting an application does not guarantee a place on the programme. Participating institutions apply their own internal selection procedures. \nPrior to the start of the course\, selected participants will receive a welcome email from the ACE²-EU Alliance containing detailed information and instructions specific to the programme. \n  \nFurther Information \nFor any further information or queries related to the course\, please contact: \npedro.oliveira@esg.ipsantarem.pt
URL:https://www.ace2eu.eu/event/strategic-leadership-for-social-economy-organisations-through-the-8ps-of-marketing/
CATEGORIES:Student Opportunities
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