Virtual Coffee no. 15 – Topic: What new elements did the Brand Book bring?

Virtual Coffee no. 15

Topic: What new elements did the Brand Book bring?

📅 Date & time: Wednesday, September 10, 2025, at 15:00 AM (Bucharest time)
📍 Location: Online, via Zoom

🔗 Join Zoom Meeting
Meeting ID: 898 0457 9177
Passcode: 592088

About Virtual Coffee

The Virtual Coffee series is a recurring meeting space where colleagues come together in an informal yet constructive way to share knowledge, exchange ideas, and align on key topics. Each edition brings a new theme that is relevant to our work and collaboration.

This time, in edition no. 15, we will focus on a subject of great importance for our communication and identity: the new Brand Book.

Why this session matters

A brand is much more than just a logo. It represents our identity, values, and the way we present ourselves to partners, collaborators, and the public. The new Brand Book offers clear guidelines that will help us stay consistent, professional, and recognizable.

During this session, we will:

• Present the new logo and its variations.
• Explore the updated templates for documents and presentations.
• Introduce the Ace font and explain how and where to use it.
• Review the refreshed color palette and its applications.
• Go through other visual and communication elements that strengthen our identity.

What you will gain

• A better understanding of the visual identity rules.
• Access to the new templates and resources.
• Practical tips on how to apply the brand elements in your daily work.
• A chance to ask questions and clarify any doubts directly.

Join us

We invite all colleagues to join this session, not only to learn about the updates but also to contribute with feedback and ideas on how we can implement the new guidelines effectively.

Your participation is essential to ensure we all use the same tools and speak the same visual language.

Let’s align, discuss, and enjoy a productive coffee break together!